At a Cinemark theater in Dallas, an IMAX projectionist’s enthusiastic five-minute introduction to 70mm film before screenings of Christopher Nolan’s ‘The Odyssey’ is mesmerizing nearly 30 million viewers, showcasing the unique blend of artistry and technology behind this rare movie format.
- 70mm film offers a clearer, pixel-free image on giant IMAX screens.
- The film reels span about 11 miles and weigh over 800 pounds.
- Sound is delivered through tiny microperforations in the screen plus powerful speakers.
What happened
Brandon Valdez, assistant manager at Cinemark Dallas and an IMAX 70mm projectionist, has captured the attention of nearly 30 million by sharing his passionate explanation of what makes 70mm film screenings extraordinary. Before each show of Christopher Nolan’s ‘The Odyssey,’ he engages with the audience to introduce them to the intricacies of this analog film format.
Valdez explains that the 70mm film, unlike commonly seen digital movies, is an actual physical film strip that runs through a projector at 24 frames per second. He demonstrates the sheer size by showing strips of film that, if fully stretched out, would measure about 11 miles long and weigh over 800 pounds. These presentations happen in just about 40 theaters worldwide, making it a rare and cherished experience.
Why it feels good
The 70mm format offers viewers an exceptional visual quality, with no pixelation visible even for seats close to the enormous IMAX screen, which stands about five stories tall and seven stories wide. This analog format provides a richness in image clarity that digital projection can’t replicate, drawing enthusiasts far and wide, including visitors from as far as Australia.
Beyond visuals, the sound design enhances the immersive experience. The screen features thousands of tiny holes to allow sound to pass through, combined with powerful speakers positioned around the theater to deliver a rich surround sound effect. The analog nature of the film and the human touch behind its projection deepen the sensory intimacy of the moviegoing experience.
What to enjoy or watch next
For fans of cinematic craftsmanship and immersive storytelling, catching a 70mm screening of ‘The Odyssey’ offers a rare opportunity to experience film as it was originally intended on a grand scale. Cinemark Dallas remains a premier destination for this rare viewing, with knowledgeable projectionists like Valdez and Jennifer enhancing the experience through their expert care and enthusiasm.
Film lovers looking to explore more about analog film techniques or seeking similar immersive showings can follow updates from theaters offering 70mm presentations or explore classic films re-released in this format. The buzz around 70mm screenings continues to grow, blending appreciation for technical artistry with communal moviegoing delight.