Since 1955, Neera Prash, a tangy palm-sugar drink launched by Dr Bidhan Chandra Roy, has been a staple outside Kolkata’s Eastern Railway Headquarters, serving thousands daily and preserving a unique local tradition.
- Neera Prash was introduced by West Bengal’s former chief minister in 1955.
- It is made from palm sugar and stays fresh for up to a month without refrigeration.
- Sold daily near Eastern Railway Headquarters, the cooperative ensures sustainability by sanitizing and refilling glass bottles.
What happened
In the heart of Kolkata, near the Eastern Railway Headquarters at BBD Bagh, a small van still sells Neera Prash, a palm-sugar drink with a rich history spanning more than seven decades. This beverage was introduced in 1955 by Dr Bidhan Chandra Roy, the renowned physician and chief minister of West Bengal, as a wholesome and affordable alternative to the then-popular imported soft drinks like Coca-Cola.
Neera Prash is crafted primarily from ‘taal mishri’ or palm sugar, with a natural tang and fizz created by citric acid and preservatives that help it retain freshness for nearly a month. The drink is priced accessibly, costing only Rs 10 for a 250ml glass bottle and Rs 20 for a larger plastic bottle, making it a convenient refreshment for thousands of office workers passing by each day.
Why it feels good
The appeal of Neera Prash extends beyond its taste and affordability. Customers regularly praise it for being caffeine-free, nutritious, and notably refreshing. Long-time drinkers appreciate its exclusivity, as it is not widely available elsewhere in the city, which adds to its charm and nostalgic value.
This beverage also fosters a sense of community and cultural pride, with families ordering in bulk for special ceremonies such as annaprashan. The cooperative behind Neera Prash, the West Bengal Talgur Shilpo Samavayika, demonstrates a commitment to preserving palm-based food traditions, also producing pickles, jams, and sauces, which enrich Kolkata’s culinary heritage.
What to enjoy or watch next
Neera Prash’s presence remains strong yet humble, served daily from its iconic van and cooperative office near Deshapriya Park. Its continued popularity shows a successful blend of tradition and sustainability with local pride.
Looking ahead, Neera Prash plans to expand its reach to notable Kolkata hubs such as New Market and Alipore, promising more residents and visitors the chance to enjoy this tangy palm-sugar drink. This growth marks a new chapter for a beverage that has quietly endured for generations, celebrating Kolkata’s heritage with every refreshing sip.