BYD and Denza have introduced a fresh way to reward their customers beyond the drive with a Lifestyle Privilege Programme that unlocks perks at 88 partner brands, from Adidas to KFC and meWATCH.
- Access perks from 88 brands across diverse categories
- Exclusive travel and dining discounts for Denza owners
- Programme strengthens community and customer rewards
What happened
On August 31, BYD and Denza officially launched the BYD and Denza Lifestyle Privilege Programme, a new initiative offering eligible customers a Lifestyle Card that provides special privileges at an extensive network of 88 brands. These partners include well-known names in food and beverage, fashion, travel, pet care, and entertainment sectors.
The programme was unveiled with BYD and Denza executives alongside their partner brands, highlighting the aim to enrich the ownership experience by delivering meaningful everyday rewards. Customers began receiving their Lifestyle Cards starting September 1, unlocking benefits that extend beyond just owning a vehicle.
Why it feels good
This new programme taps into the growing desire among consumers for integrated lifestyle benefits that complement their personal values and day-to-day choices. BYD’s vice president for Asia Pacific emphasized that this effort is part of a broader vision to connect sustainable mobility to everyday living, creating a community around the brand that goes beyond cars.
By offering perks such as discounts on aircraft charters with AirTaxi.ph and special deals at Singapore’s Mett hotel, the card provides tangible value that enhances customers’ personal and leisure time. It’s a thoughtful way to say thank you to loyal customers while encouraging a more rewarding and seamless connection with BYD and Denza.
What to enjoy or watch next
Cardholders can explore a wide array of privileges covering over 600 touchpoints from fashion brands like Adidas to fast food favorites like KFC, ensuring there is something for everyone in the family. The partnership with meWATCH and other entertainment providers also adds an enjoyable dimension to the lifestyle programme.
As the programme rolls out, customers may look forward to additional collaborations and new perks that continue to elevate the BYD and Denza ownership experience. Watching how this initiative grows and integrates with other lifestyle services may provide a glimpse into the future of community-focused automotive brands.