With less than 100 days until Christmas, Toys "R" Us is making it easier than ever to shop for the season's hottest toys by launching 120 new stores across the U.S. This major expansion aims to meet customers wherever they are, from hometown shops to airport terminals, promising an exciting holiday shopping experience for kids and families.
- 120 new Toys "R" Us stores will open in 2026
- Creator Studios and candy cafés featured at select locations
- New airport store launching summer 2027 at Orlando International
What happened
Toys "R" Us announced the launch of 120 new standalone stores across the United States in collaboration with Go! Retail Group. This significant expansion is set to coincide with the busy holiday shopping season of 2026, providing families with more accessible options to find popular toys such as LEGO, Barbie, Hot Wheels, Pokémon, and KPop Demon Hunters. These new stores will complement existing locations, including stores inside Macy's and standalone shops.
Beyond expanding physical locations, select stores will also introduce innovative elements like Creator Studios — dedicated areas for toy brands, influencers, and creators to engage with fans through content creation, product reveals, and live events. Additionally, some stores will feature candy shops and cafés, enhancing the shopping experience with sweet treats and spots to relax while browsing.
Why it feels good
This expansion signals a vibrant comeback and growth phase for Toys "R" Us, a beloved name for generations of children and parents. Making toys more accessible and integrating modern features like Creator Studios encourages community interaction and excitement around new products, blending traditional shopping with digital-age content and engagement.
Adding cafés and candy shops creates a more welcoming environment for families, turning shopping from a chore into an outing. The presence in airports and premium outlets also means more convenience for travelers and shoppers on the go, making it easier to pick up gifts or indulge in festive fun wherever life takes you.
What to enjoy or watch next
Keep an eye out for announcements regarding the exact locations of these 120 new stores, as details are expected to emerge closer to their openings. The new airport store at Orlando International Airport is planned for summer 2027, promising another convenient spot for travelers to explore Toys "R" Us offerings.
As the holiday season approaches, shoppers can look forward to discovering special events in Creator Studios and enjoying seasonal product launches. Visiting these updated stores offers a chance to experience new ways of toy shopping, blending nostalgia with innovative retail concepts designed to delight visitors of all ages.