Dulux has chosen Soulful Sage, a gentle shade of sage green, as its Colour of the Year for 2027, embracing a soothing hue that brings calmness and connection to nature into living spaces.
- Soulful Sage is a soft, calming sage green shade
- Chosen to promote tranquility amid busy modern lives
- Biophilic design and natural tones remain in trend
What happened
Dulux revealed its Colour of the Year for 2027 as Soulful Sage, a light and soft shade of sage green. This annual announcement influences interior design and paint trends for the year ahead, following similar announcements by other paint brands such as Graham & Brown.
While sage green has been trending for several years, especially as a bedroom colour for its calming effect, Dulux’s choice reflects a belief in the shade’s enduring popularity rather than a move toward new colour directions. The shade aligns with Dulux’s overarching theme for 2027, ‘Live Lightly’, which focuses on creating tranquil, uplifting home spaces.
Why it feels good
Green tones naturally evoke feelings of relaxation and renewal as they are closely associated with nature and new growth. Soulful Sage invites a sense of calm and lightness, ideal for helping people disconnect from the fast pace and overload of modern life.
This choice taps into biophilic design — bringing nature-inspired elements indoors — a trend that gained momentum during recent years and continues to satisfy our need for spaces that nurture well-being, peace, and moments of joy within our homes.
What to enjoy or watch next
If you’re considering refreshing your living space, embracing Soulful Sage can create a fresh yet soothing atmosphere that complements various décor styles. This colour works well across rooms where calm and comfort are priorities, such as bedrooms or living areas.
As the year unfolds, keep an eye on how other brands interpret ‘Live Lightly’ through their colour picks and décor trends. Meanwhile, nature-inspired palettes will likely remain popular, encouraging a continued celebration of calm, fresh, and nurturing home environments into 2027.