The third generation of the Tan family are leading a new chapter for their iconic herbal soup business, opening their first outlet in a mall after eight decades of tradition rooted in a street hawker heritage.
- Tan Ser Seng celebrates 80 years with its first mall outlet
- Siblings Allan and Vivian preserve strict family cooking standards
- The brand aims to attract younger customers and dispel turtle soup myths
What happened
Founded in 1946 by Tan Ah Sai, Tan Ser Seng began as a humble street hawker stall serving herbal turtle soup to laborers, with pots balanced atop bamboo poles. Over decades, the family business grew steadily through dedication and exacting standards, eventually becoming a beloved local institution serving generations of loyal customers and visitors.
Now, the third generation represented by siblings Allan and Vivian Tan has opened their first outlet in a contemporary mall setting at Great World, marking a significant evolution from their traditional Geylang eatery. They aim to maintain the authenticity of the recipe while reaching out to a more diverse and younger audience.
Why it feels good
The story of Tan Ser Seng resonates because it reflects a deep family bond and respect for tradition. Despite initially reluctant to take over the business, Allan and Vivian have embraced their heritage, understanding that some family legacies are worth preserving. Their father’s meticulous standards in soup preparation and presentation have ensured the brand remains synonymous with quality.
Moreover, Tan Ser Seng’s commitment to sustainability—using only farmed freshwater turtles with accredited standards—helps satisfy modern concerns while honoring the cultural significance of the dish. This balance of tradition and responsibility feels reassuring and inspiring during times when many family businesses struggle to survive.
What to enjoy or watch next
Visitors to the new Great World outlet can expect a modern dining atmosphere with bright interiors, electronic displays, and ceramic crockery, offering a fresh take on a classic dish. Patrons curious about turtle soup will also have an opportunity to learn about its rich history and distinguish myths from facts about this traditionally imperial delicacy.
Looking ahead, the Tan family’s journey offers a hopeful blueprint for other heritage food brands seeking to innovate while staying true to their roots. Those who appreciate culinary heritage and family stories will want to follow Tan Ser Seng’s continuing evolution as it balances age-old recipes with the tastes and lifestyles of today’s diners.