A new pop-up store dedicated to White Rabbit, the beloved Shanghai-born milk candy brand, has opened its doors at Plaza Singapura, offering a mix of candy, desserts, and exclusive merchandise for fans to enjoy.
- Candy mixes and exclusive Singapore gift boxes
- White Rabbit-inspired apparel, accessories, and jewellery
- Customisation stations and limited-edition collectibles
What happened
The first-ever White Rabbit-themed pop-up store has launched at Plaza Singapura, bringing the iconic milk candy brand closer to fans in Singapore. The store is curated by Hao Food SG, the official distributor of White Rabbit products in the region. Open daily from 10 a.m. to 10 p.m., it will run until November 24, 2026.
Visitors can indulge in a variety of White Rabbit sweets in unique flavors like matcha, chocolate, mango, and more, with options to create personalized candy mixes or grab exclusive Singapore-only gift boxes. Beyond the confectionery, the store features a wide range of lifestyle products including bags, apparel, plush toys, and special collaborations with local artists.
Why it feels good
The pop-up celebrates a nostalgic brand that has been delighting taste buds since 1959, evoking warm memories and curiosity with fresh twists on the classic candy. It offers a sensory experience combining tasty treats and creative merchandise that appeal to collectors and casual fans alike.
Moreover, the collaboration with local jewellery designers and the inclusion of limited-edition and customizable items add a special touch. This thoughtful curation makes the White Rabbit pop-up feel like more than just a shop—it’s a joyful tribute to a beloved cultural icon and a chance to connect with others who cherish it.
What to enjoy or watch next
Besides the candy bar and collectible merchandise, visitors can try White Rabbit-themed desserts such as ice cream in original milk, chocolate, or sea salt cheese flavors. The pop-up also features a streetwear capsule collection and playful plush characters exclusive to Singapore.
For those wanting a hands-on experience, customization stations let fans personalize products with themed patches and iron-ons, making souvenirs uniquely their own. This pop-up continues Singapore’s tradition of exciting White Rabbit-themed events, following previous highlights like special high tea offerings, and promises to delight fans through the year.