Inspired by their journeys through motherhood, four Singapore mums have founded businesses ranging from babywearing products to Tamil language learning tools, all while balancing work and family life.
- Baby carriers designed for Asian body types and climates
- Tamil educational tools fostering language preservation
- Flexible, empathetic workplaces built by mums for mums
What happened
Four Singaporean mothers have successfully launched businesses inspired by their personal experiences with motherhood and parenting. Nurjanna Ng founded Soulslings Singapore after being retrenched, focusing on baby carriers made with natural fabrics that are suitable for humid weather and diverse body types common in Asia. Her venture also nurtures a work culture that accommodates mothers' needs with flexible arrangements.
Similarly, Aysha Iqbal started ABCs of Tamil to address diminishing interest levels among children in learning Tamil. Beginning as a stay-at-home mother, she developed her own educational materials such as storybooks and activity books, offering a wide range of products to promote language learning. Both entrepreneurs highlight how their children sparked creative ideas that became viable businesses.
Why it feels good
These women are not only building successful companies but also fostering positive impacts within their communities. Nurjanna’s brand prioritizes sustainability and inclusivity by using 100% natural fabrics and offering products that accommodate different body sizes, while supporting other mother entrepreneurs through flexible job opportunities.
Aysha’s dedication to preserving Tamil language heritage connects families with their cultural roots, contributing to Singapore’s multicultural fabric. Offering engaging and well-designed educational resources makes language learning approachable and enjoyable for children, making a lasting difference beyond the commercial success.
What to enjoy or watch next
Soulslings Singapore continues to expand its presence online and offline, with options for customers to visit their warehouse by appointment to experience products firsthand. The brand’s focus on light, breathable, and durable babywearing items means families can expect comfort and quality in every purchase.
ABCs of Tamil regularly introduces new learning resources, enriching its catalogue with storybooks, puzzles, and examination guides that support Tamil education from early childhood through primary school. Families interested in fostering mother tongue skills can explore their offerings at pop-ups, school fairs, and community events across Singapore.