Singapore Airlines has unveiled the latest version of its much-loved teddy bear mascot, Beary 3.0, featuring a gender-neutral look and a charming outfit inspired by Singapore’s Garden City theme. This newest edition is available from mid-June 2026 to young travellers in premium cabins on long flights.
- Beary 3.0 is 15% larger with a gender-neutral design
- Available to premium-cabin young travellers on flights over 5 hours
- The mascot has evolved since 2007 with special editions and collaborations
What happened
Singapore Airlines has launched Beary 3.0, the latest edition of its famous teddy bear mascot. The new version features a gender-neutral design, sporting a Garden City-inspired outfit and a sunhat with the airline’s classic batik pattern. It is also about 15 percent larger than earlier versions, making it an even cuddlier companion for young travellers.
Beary 3.0 will be available starting mid-June 2026 upon request for children aged 12 and under travelling in Suites, First Class, and Business Class on flights lasting more than five hours. This continued availability underscores Singapore Airlines’ commitment to creating memorable experiences for its premium cabin guests of all ages.
Why it feels good
The mascot has a longstanding history as a symbol of comfort and delight for young travellers since its introduction in 2007. Initially presented as a single teddy bear with changing outfits, Beary has evolved to include boy and girl editions and even special themed releases celebrating airline milestones and collaborations with popular brands and personalities.
Beary’s popularity grew quietly over the years among frequent flyers before being widely embraced by travel influencers, who helped spread its charm across social media. The mascot offers a warm, playful touch that connects families to the airline's hospitality, making travel more enjoyable and memorable for kids in premium cabins.
What to enjoy or watch next
While Beary cannot be purchased outright, fans can request one during eligible flights or connect with fellow collectors via secondary markets like Carousell, where regular bears are typically traded between $10 to $15 SGD, with special editions commanding higher prices.
Travel enthusiasts and families can look forward to future Beary releases, which may continue to celebrate Singapore Airlines’ heritage and innovations. Watching for themed collaborations or milestone editions will be especially rewarding for collectors and repeat flyers eager to add unique versions to their cherished stash.