Philips has launched its latest advance in oral care technology: an electric toothbrush that leverages artificial intelligence to map your mouth as you brush, identifying missed spots and helping adjust pressure for optimal cleaning—all displayed right on the handle.
- AI maps oral cleaning coverage in 12 segments on device handle.
- Pressure sensors help adjust brushing intensity in real time.
- Premium pricing expected, potentially over $430 on launch.
What happened
Philips has unveiled the Next-Generation DiamondClean 9900 Prestige, a smart electric toothbrush featuring AI-powered mouth mapping technology. The brush displays a segmented map of the user's mouth on a handle-mounted screen in real time, highlighting areas cleaned and spots that require more attention. This built-in display removes the need to rely on a smartphone app during brushing.
In addition to visual guidance, the toothbrush incorporates Philips’ signature SenseIQ sensors which detect brushing pressure. If the user applies too much force, the brush gently reduces intensity and signals to adjust with an illuminated light ring on the handle. This holistic approach seeks to enhance oral care effectiveness through automation and intuitive feedback.
Why it feels good
Users can benefit from knowing precisely which parts of their mouth have been brushed thoroughly and which ones have been missed, promoting more complete oral hygiene habits. The on-handle mouth map display makes the process seamless without distractions from apps or devices, enhancing convenience and user engagement.
The inclusion of real-time pressure guidance helps prevent damage caused by brushing too hard while encouraging adequate cleaning force, leading to healthier gums and teeth. This thoughtful integration of AI and sensor technology gives users confidence that they are maintaining better dental care routines.
What to enjoy or watch next
Philips’ newest innovation is expected to hit U.S. and European markets in the fall and is likely to come with a high price tag, potentially surpassing $430. While premium, the brush offers cutting-edge features positioning it among the top-tier electric toothbrushes available today.
For consumers seeking AI-assisted oral hygiene at a lower cost, alternative products with app-based mouth mapping remain available. Watching how the market responds to integrated display technology could influence future developments and pricing in smart dental care devices.