Photographer and artist Shoog McDaniel creates captivating underwater videos paired with poetic reflections on self-love, embracing their unique body shape with humor and grace.
- McDaniel posts artistic underwater videos with empowering voiceovers
- Embraces 'un-make-fun-able' mindset toward body shape comments
- Creates art from found objects and inspired by Florida Springs
What happened
Artist and photographer Shoog McDaniel, who uses they/them pronouns and the social media name Sugar McD, has been sharing mesmerizing videos of themselves swimming underwater. These clips are often accompanied by poetic voiceovers that blend reflections on nature’s beauty with themes of self-acceptance and joy.
In a recent video set at Duckweed Spring, McDaniel humorously notes their adventurous yet clumsy dive into the water, while addressing online comments about their distinctive body shape. Instead of feeling hurt, they embrace these remarks with humor and confidence, describing themselves as 'un-make-fun-able.' The supportive responses from viewers have sparked a sense of community and inspiration.
Why it feels good
McDaniel’s approach shifts the narrative around body and self-image in a refreshing and uplifting way. By owning their unique shape and responding to teasing with warmth and self-love, they offer a powerful example of resilience and positivity that resonates widely with audiences.
Their art, born from discarded materials and an eye for transformation, symbolizes growth and acceptance. This authenticity invites others to appreciate beauty in unexpected places and in themselves, reminding us all to tune out unkind voices and embrace self-worth.
What to enjoy or watch next
Alongside the underwater videos, McDaniel recently completed a short film called Tibby Down Below, which took a year to produce. The film explores the interactions between fish and ceramic sculptures in Florida Springs, representing themes of transformation and collaboration, reflecting McDaniel’s deep connection to nature.
For those inspired by their message and art, following Sugar McD on social media offers a continued stream of enchanting visuals paired with thoughtful commentary. Their Patreon page also provides access to more exclusive content that celebrates beauty, creativity, and self-love.