Pamela Anderson, known for her iconic glamour in the ’90s, has chosen to step away from heavy makeup, embracing a more natural and rebellious approach to aging that centers on self-acceptance and comfort in her own skin.
- Stopped wearing makeup in 2023 after longtime makeup artist’s passing
- Views no-makeup choice as freeing and gently rebellious
- Started clean, vegan skincare brand Sonsie
What happened
Pamela Anderson began to move away from wearing makeup regularly in 2023, a decision deeply influenced by the 2019 passing of her makeup artist of 26 years, Alexis Vogel. This loss led Anderson to reconsider her relationship with beauty and makeup, shifting toward embracing her natural appearance. She revealed this evolved approach during Paris Fashion Week in September 2023, marking a new chapter where she feels more comfortable in her own skin.
Her choice is also motivated by her experiences in the entertainment industry, where image often dominates. Anderson wanted to push back against rigid and commercialized beauty ideals, developing her own version of beauty that she describes as ageless and authentic. She describes the shift as freeing and mildly rebellious, standing out by doing the opposite of the heavily made-up looks common around her.
Why it feels good
Stepping away from makeup has allowed Anderson to shed exhausting stereotypes imposed on her from her varied public image—from Playboy icon to Baywatch star, roles she likened to Halloween costumes. This conscious self-love journey enables her to embrace aging naturally without chasing youth or adhering to external beauty pressures.
As she ages, Anderson finds humor and acceptance in the changes her body undergoes, describing the process as a journey that leaves her feeling rooted and good. The choice to focus less on appearance frees up time and energy for herself, fostering a sense of freedom and well-being that enhances her overall confidence and joy.
What to enjoy or watch next
While Anderson mostly chooses a no-makeup path, she remains open to wearing makeup when it suits her mood or occasion, such as sporting a smoky eye look at Vogue World: Milano in 2026. She continues to celebrate makeup artistry in her work, including a recent project where she embraced heavier makeup, showing balance in her beauty journey.
Alongside her personal transformation, Anderson recently launched Sonsie, a clean, vegan, and cruelty-free skincare brand. This new venture embodies her commitment to natural beauty and offers products like the Basic Balm, which she pairs with mascara when she decides to go glam. Sonsie reflects her evolving philosophy, encouraging others to feel good in their skin on their own terms.