What began as one family's enthusiastic Halloween display in North Carolina has blossomed into a nationwide fundraiser powering pediatric cancer research and care, with over 600 households joining to raise more than $1.2 million for St. Jude Children’s Research Hospital.
- Started in 2020 by Jeff Robertson’s Halloween display in North Carolina
- Over 600 households nationwide joining the cause in 2026
- More than $1.2 million raised so far, aiming for $2 million this year
What happened
In 2020, Jeff Robertson’s elaborate skeleton-themed Halloween yard display in Holly Springs, North Carolina, caught widespread attention, inspiring a new fundraising tradition. Instead of keeping the spotlight on himself, Robertson pivoted the attention to support a cause close to many hearts: pediatric cancer treatment at St. Jude Children’s Research Hospital.
Since then, Skeletons for St. Jude has grown every year, with over 600 homes across the country now participating by creating festive haunts. These decorations remain up from Halloween through Christmas, inviting neighbors and visitors to donate and show support for families who receive care without worrying about bills for treatment, travel, housing, or food.
Why it feels good
This initiative not only raises critical funds for children fighting cancer, but also spreads joy and hope in communities during the holiday season. Participants like Jeffrey Broking, who has experienced health challenges himself, find personal meaning in giving back and connecting with families going through difficult times.
For many, including volunteers like Elizabeth Stripling in Maryland and Krystle Coffman in California, the decorations bring smiles and a sense of togetherness, reminding everyone that even in scary times, kindness shines brightly. Their festive efforts symbolize a collective wish to light up the lives of sick children and show them they are remembered and supported.
What to enjoy or watch next
This year, Skeletons for St. Jude aims to surpass its previous fundraising milestone, targeting $2 million to extend life-saving care and research. With hundreds of households already registered on the official Fright Map, you can plan visits to your local haunts or follow along online to see creative displays featuring animatronics, glowing skeletons, and festive surprises.
Whether you join by setting up your own skeleton display or by donating while enjoying neighborhood haunts, this initiative offers a joyful way to celebrate Halloween with purpose. Keep an eye out for updates and inspirational stories as the Skeletons for St. Jude community continues to grow and make a positive impact on the lives of children nationwide.