Despite numerous public pledges to tackle climate change, nearly all major commitments made by leading meat and dairy producers between 2021 and 2024 fall into the category of greenwashing, according to recent research by the University of Miami.
- 98% of environmental claims by meat and dairy firms are misleading.
- Meat and dairy production cause at least 16.5% of human-driven greenhouse gas emissions.
- Companies often set vague goals without clear plans or evidence.
What happened
Researchers reviewed more than 1,200 environmental commitments from the largest meat and dairy companies made between 2021 and 2024. They discovered nearly all, 98%, involved some form of greenwashing, such as vague statements, selective disclosure, or claims lacking proof. For example, some companies shifted baseline years or used ambiguous language to appear more environmentally responsible than they actually are.
These deceptive practices create a false impression of progress in tackling climate issues stemming from the sector. This is especially concerning considering the substantial role meat and dairy production plays in environmental harm, including deforestation and significant greenhouse gas emissions, accounting for at least 16.5% of human-induced emissions globally.
Why it feels good
Understanding the extent of greenwashing in the meat and dairy industries can empower consumers and policymakers to demand greater transparency and accountability. Highlighting these issues publicly shines a light on the need for real action over PR-driven promises, which is essential for meaningful climate progress.
The study also encourages critical thinking about corporate sustainability claims and demonstrates the importance of scrutinizing environmental commitments with evidence and clear targets. This awareness helps foster a culture where sustainability claims are verified and companies are motivated to implement genuine changes.
What to enjoy or watch next
As regulatory frameworks like the European Union’s Deforestation Regulation (EUDR) take effect, watch for how companies respond with greater scrutiny on supply chains and sustainability reports. Efforts by environmental organizations to verify claims and push for stronger enforcement will be key developments to follow.
Consumers interested in supporting authentic environmental action may explore plant-based or alternative protein options, as well as companies with transparent and independently verified climate commitments. Keeping informed through reliable environmental reporting can help you make choices aligned with sustainability goals.