Mediacorp, Moove Media, and SBS Transit have partnered to showcase curated news and content on digital screens across Singapore’s transit hubs, enhancing commuters’ daily journeys with timely updates and richer experiences.
- 150 digital screens at MRT stations and bus interchanges show CNA news headlines
- Partnership targets 3 million daily commuters on SBS Transit network
- Future plans include TV show snippets and local attraction features
What happened
On July 9, 2026, Mediacorp, Moove Media, and SBS Transit signed a memorandum of understanding to display content on about 150 digital screens throughout SBS Transit’s network of 52 MRT stations and 15 bus interchanges in Singapore. This initiative launches with the presentation of trusted news headlines from CNA, Mediacorp’s news arm, showcased at locations like Dhoby Ghaut MRT station, alongside QR codes linking to full articles online.
Serving over 3 million passenger trips daily, SBS Transit operates the North East and Downtown Lines, while Moove Media manages the advertising on these transit platforms. The partnership aims to extend trusted content and entertainment into commuters’ routines, leveraging combined strengths to create engaging, relevant experiences that brighten everyday travel.
Why it feels good
Commuters benefit from up-to-date information presented in an accessible, eye-catching way that enriches their daily journeys. Displaying reliable headlines helps passengers stay informed without needing to check their phones constantly, fostering a sense of connection and community during transit waits.
Beyond information, the collaboration aims to inject vibrancy and warmth into transit spaces. As Mediacorp, Moove Media, and SBS Transit work together, passengers can look forward to curated stories and entertainment that transform mundane commutes into more engaging and enjoyable moments.
What to enjoy or watch next
Starting with news headlines, the partnership envisions expanding content offerings to include snippets from popular Mediacorp TV shows and features highlighting nearby attractions at transit nodes. These enhancements promise to make travel more entertaining and culturally rich, allowing commuters to discover hidden gems around their everyday routes.
Advertisers can also anticipate innovative, cross-platform campaigns that integrate online and physical transit media, enabling more meaningful consumer engagement. With plans to increase screen numbers and diversify content, this venture signals a fresh era in Singapore’s transit experience that passengers and brands alike will enjoy.