After a notable career in engineering and rocketry research, Jyoti Srivastava found her true calling in creating healthier food for babies. Launching Little Cherry Mom from Meerut, she has built a Rs 1 crore-plus business centered around millet-based baby foods that parents trust.
- Ex-engineer creates millet-based baby food brand
- Focuses on traditional nutrition and healthy ingredients
- Brand rapidly grew to Rs 1 crore turnover in first year
What happened
Jyoti Srivastava, a chemical engineer with experience in rocket propellants, began exploring baby nutrition after struggling to find healthy solid food options for her son. Motivated to provide better alternatives, she studied infant and maternal nutrition and started experimenting with millet-based recipes during the COVID-19 lockdown.
In February 2022, she and her husband launched Little Cherry Mom, a brand offering millet flours, instant mixes, and sugar-free snacks for children. Using traditional methods like sprouting and fermentation, the brand prioritizes quality and safety, sourcing ingredients from verified farms and personally testing products on Jyoti’s own children.
Why it feels good
Jyoti’s story reflects a heartfelt shift from a high-tech career to nurturing the health of children through wholesome food. Her dedication to authentic nutrition, despite facing skepticism for choosing to focus on parenting and nutrition, highlights the value of following one’s passion to make a positive impact.
The brand’s rapid growth and expanding customer base prove that there is strong demand for nutritious and thoughtfully made baby food. Little Cherry Mom not only supports healthy childhood development but also inspires other parents to prioritize mindful eating.
What to enjoy or watch next
Families interested in healthier baby food options can explore Little Cherry Mom’s products which include sprouted ragi flours, jaggery-free laddoos, and traditional A2 cow ghee prepared through Bilona methods. Each product carries a commitment to toxin-free ingredients and age-appropriate nutrition.
Following Jyoti’s journey, parents and wellness enthusiasts can also look forward to more insights shared on her Instagram page, which began as a community resource for mothers seeking better nutrition for their little ones. This combination of homemade wisdom and professional nutrition expertise offers a valuable resource in the growing market of natural baby foods.