Fans of KFC in Singapore can soon show their love for the brand beyond the menu, as KFC launches 'KFC Swags,' a lifestyle merchandise collection featuring five unique items inspired by its signature design.
- Five merchandise items highlight KFC's iconic branding
- Available August 1 at KFC Kallang and online
- Includes fashion, plush toys, and functional accessories
What happened
KFC Singapore announced the launch of KFC Swags, a new lifestyle merchandise collection that brings the fast-food giant’s branding into everyday fashion and accessories. The collection includes five items: a bucket bag priced at S$15.90, a drumstick plush toy for S$23.90, a utility lanyard and phone strap for S$14.90, a utility tumbler costing S$38.90, and a jacket retailing at S$65.90.
These products highlight the brand’s signature red-and-white colour scheme, Colonel Sanders logo, and the well-known 'finger lickin’ good' slogan. Starting August 1, customers can purchase these items both at the KFC outlet in Kallang and through KFC’s online merchandise platform, alongside other branded gear.
Why it feels good
This merchandise launch taps into the fun and nostalgic feelings many have for KFC’s iconic imagery and flavours. By turning familiar symbols into fashionable and functional items, fans can carry a piece of the KFC delight with them beyond the restaurant experience.
It also offers an opportunity for collectors and brand enthusiasts to expand their connection with KFC in a new way. The mix of playful items like the plush drumstick and practical pieces such as the tumbler ensures something for both casual supporters and serious fans looking to express their love for the brand in everyday life.
What to enjoy or watch next
Look forward to seeing how fans embrace and style their KFC Swags when the items become available from August 1. Whether you’re drawn to quirky collectibles or wearable brand pride, the collection offers a fresh way to celebrate a beloved fast food icon.
Beyond this launch, keep an eye on KFC’s online merchandise store, as it continues to feature a variety of branded products including apparel, sports accessories, and specialty items like a pickleball paddle set, all expanding the ways fans can connect with the brand.