After nearly two decades in the corporate world, Deepak Sabharwal’s weekend visits to his family farm in Rajasthan sparked a profound change. Concerned by pesticide use and personal family health, he immersed himself in organic farming, eventually founding Earthy Tales Organics with a mission to reconnect farmers, soil, and consumers.
- Organic farming starts with soil health, not crops
- A successful farm is a complete, well-managed system
- Earning farmers’ trust is key for sustainable change
What happened
Deepak Sabharwal’s path to organic farming began out of concern for the pesticides used on his family’s farm in Pushkar, Rajasthan, paired with his mother’s cancer diagnosis. Working weekends while still employed in top corporate roles, he dedicated nearly four years to learning farming hands-on before launching Earthy Tales Organics in 2018. His company focuses on natural farming methods and making chemical-free produce accessible to urban families.
His experience revealed that farming is far more than growing crops without chemicals. It demands understanding soil condition, water quality, and past land use, as well as managing the entire supply chain—from planting through harvest to packing and transport—while supporting farmers’ livelihoods.
Why it feels good
Making the shift to organic farming offers a chance to heal the land and produce wholesome food that benefits both the environment and consumers. Deepak’s approach begins underground, nurturing healthy soil through compost and natural processes, which leads to stronger plants and an ecosystem less dependent on harmful synthetic inputs.
Building a holistic farming system reconnects food producers and eaters, restoring trust and creating safer, more transparent food choices. The journey also honors the farmer’s expertise and livelihood, encouraging sustainable practices that serve both people and planet.
What to enjoy or watch next
Aspiring organic farmers should start small—testing soil and experimenting with crops on a limited patch before scaling up. This gradual approach respects the natural pace of the earth and helps build confidence without risking an entire farm or income.
Follow stories like Deepak’s or explore platforms like Earthy Tales Organics to see how natural farming is evolving. Watching how urban demand shapes rural practices and farmer collaborations can inspire anyone interested in a more sustainable food future.