When 12-year-old Royce Soh agreed to promote his mother’s mee hoon kueh stall for some Pokemon card money, he didn’t expect to become the viral sensation and face of the family business.
- Royce Soh earned money based on social media likes for promoting the stall
- The mee hoon kueh business recently moved from Far East Plaza to Ang Mo Kio
- Royce’s calm, witty delivery made the video a hit online
What happened
Royce Soh, the 12-year-old son of Lyn Bong, co-owner of Greenview Handmade Mee Hoon Kueh, became an unexpected social media star when a video promoting their family’s mee hoon kueh stall went viral. The video was made on a whim during one of Royce’s home-based learning days, when his mother invited him to help out at the stall. He agreed, provided he was paid to buy Pokemon cards, setting a deal that paid him based on the number of likes the video received.
Greenview Cafe, known for its handmade noodle dishes since 1983, recently relocated to a smaller coffeeshop in Ang Mo Kio after operating for decades at Far East Plaza. The viral clip has attracted thousands of views and likes, surpassing the target that earned Royce additional payment. His engaging but deadpan style, combined with his negotiation skills, captured the attention of many online, making him the new face of the business.
Why it feels good
The viral success brought a sense of pride and excitement to the family, especially for Royce, who took the attention in stride with good humor and confidence. While he casually joked about already being ‘too famous,’ his cheerful personality and budding marketing savvy have helped lift the stall’s profile at a time when it faced challenges related to relocation and increasing costs.
Royce’s mother, Lyn, shared that the video was a spontaneous idea and didn’t anticipate such widespread attention. Seeing her son embrace the role and use skills he learned in speech and drama classes to engage viewers has been a source of joy. The positive response to their business also highlights the community’s appreciation for longstanding local food traditions, offering encouragement amid changing times.
What to enjoy or watch next
Fans and food lovers can visit the Greenview Handmade Mee Hoon Kueh stall in Ang Mo Kio to taste the signature handmade noodles that have delighted customers for decades. The stall maintains the authentic recipes and flavors treasured by loyal patrons, now with fresh local support amplified by Royce’s viral video.
Keep an eye out on Greenview Cafe’s social media platforms where Royce may continue to appear, combining youthful charm with practical marketing savvy. His story encourages other small business families to embrace new ways to connect with their customers and shows how a bit of fun and creativity can brighten the local food scene.