Founded in 1984 in Singapore, Ascott started with a pioneering serviced residence concept and has since grown into a global hospitality brand with more than 1,000 properties worldwide, catering to travelers seeking more than just a place to stay.
- Over 1,000 properties in 40+ countries
- Pioneered serviced residences in Asia Pacific
- Focus on flexible, livable spaces for today’s travelers
What happened
Ascott was established in Singapore in 1984 as Asia Pacific’s first international-class serviced residence. Over the next four decades, it expanded its portfolio to include over 1,000 properties spanning more than 230 cities worldwide. Unlike many hotel giants that began with traditional hotels, Ascott’s foundation centered around a flexible, home-like stay experience tailored to long-term guests.
Under CEO Kevin Goh, the company has embraced an asset-light model that focuses on managing and franchising properties instead of owning them outright. This approach has allowed Ascott to grow rapidly while adapting to the needs of diverse travelers. Despite its global expansion, Ascott remains committed to innovating in its home market of Singapore, using it as a testbed for new hospitality concepts.
Why it feels good
Ascott’s success comes from its consistent attention to what guests truly need: space, comfort, and flexibility. Long before trends like remote work and digital nomadism became widespread, Ascott was already designing stays that felt like living rather than simply visiting. Practical features like kitchenettes, work desks, and laundry facilities help guests feel settled during their time away from home.
This approach resonates with a wide range of travelers today, including families, holidaymakers, and professionals working remotely. By providing spaces designed for real living—whether preparing breakfast for kids or managing daily chores—Ascott fosters a sense of belonging and convenience that turns temporary stays into richer experiences.
What to enjoy or watch next
Travelers can expect Ascott to keep evolving with emerging lifestyle trends and changing travel habits. By continuing to experiment with new hospitality concepts in Singapore, the company is likely to maintain a unique blend of innovation and comfort across its global properties. Watching how Ascott navigates the future of extended stays and hybrid work will be especially interesting.
For those planning trips, Ascott’s diverse brands—ranging from Oakwood and Somerset to Lyf and The Unlimited Collection—offer a variety of options tailored to different needs and preferences. Whether seeking social living spaces or upscale branded residences, guests can find welcoming environments designed to make every stay feel like home.