Combining wit, charm, and breathtaking scenery, Trevor Noah and Roger Federer bring to life one of the most enjoyable and effective tourism campaigns Switzerland has seen. Their ‘wrong train’ adventure invites viewers to experience Swiss punctuality and hospitality on a spectacular rail tour.
- Features Trevor Noah and Roger Federer on a Swiss train trip
- Balances humor with stunning visuals of the Swiss countryside
- Won Best Rail Tourism Award in 2023
What happened
The tourism ad stars comedian Trevor Noah and tennis legend Roger Federer as they embark on a seemingly mistaken train trip through Switzerland. The two, who both share Swiss roots, humorously debate the ad’s comedic value while unintentionally capturing the precision and beauty characteristic of Swiss railways and landscapes.
The story unfolds with a mix of lighthearted mishaps and iconic Swiss traits like strict punctuality and warm hospitality. Audiences have responded enthusiastically, praising the ad’s clever concept and its charming departure from typical tourism promotions.
Why it feels good
The ad resonates because it feels genuine and fun rather than like a traditional commercial. It offers moments of real laughter and connection, enhanced by the natural chemistry between Noah and Federer and their shared Swiss heritage. Their reflections on childhood memories and playful behind-the-scenes stories add heartfelt depth.
Viewers also appreciate the celebration of Switzerland’s famed landscapes and efficient transportation without resorting to clichés. This approach fosters a warm, inviting sense of curiosity and delight, making the ad memorable and impossible to resist.
What to enjoy or watch next
Fans of the ad can explore the Grand Train Tour of Switzerland, which the campaign showcases, offering an opportunity to experience the scenic routes and vibrant Swiss culture firsthand. The campaign’s success sets a high bar for creative and heartfelt tourism advertising worldwide.
For those interested in behind-the-scenes insights, interviews with Noah and Federer reveal amusing anecdotes from filming, such as near misses with train schedules that echo the ad’s playful spirit. Their past collaborations and upcoming Switzerland tourism projects also promise more content worth looking forward to.