After years in the US tech sector, Hyderabad-based couple Sandeep Jogiparti and Kavitha Gopu traded coding for cooking, founding Laddu Box to offer wholesome, sugar-free millet ladoos that quickly found a loyal customer base.
- Quit corporate jobs to start health-focused sweet venture
- Uses natural ingredients like millet, flax seeds, jaggery
- Achieved Rs 55 lakh turnover within one year
What happened
Sandeep Jogiparti, while working as a software engineer in the US, realized his passion for sweets could spark a business idea focused on health. He teamed up with his wife Kavitha Gopu, and together they decided to quit their corporate careers to launch Laddu Box in Hyderabad in 2019. Their goal was to create ladoos that were not only delicious but also free from refined sugars, utilizing traditional recipes and healthier native ingredients.
They developed 11 different varieties of ladoos using millet, flax seeds, dry fruits, peanuts, jaggery, and ghee. These ladoos come with a shelf life of 21 days and are accompanied by other nutritious snacks such as khakras, chikkis, and nuts. Their commitment to healthy sweets quickly resonated with the market, resulting in a turnover of Rs 55 lakh within just the first year of operation.
Why it feels good
The story of Sandeep and Kavitha is inspiring because it shows how passion and health consciousness can harmonize to create a thriving business. They addressed a common concern around the high amount of refined sugar in traditional sweets by replacing it with natural sweeteners like jaggery and using wholesome ingredients, thus offering a meaningful alternative.
Moreover, their choice to revive and modernize traditional recipes serves both the nutritional needs of contemporary consumers and the traditions of Indian culinary heritage. Their success highlights the growing appetite for healthy food options and encourages others to pursue ventures that prioritize well-being without compromising on taste.
What to enjoy or watch next
For those curious about healthier snacks, Laddu Box’s ladoos and other treats offer a great way to enjoy traditional Indian sweets without the guilt. Exploring their range could inspire a shift towards more mindful eating habits, especially for individuals sensitive to sugar or seeking nutritious options for their families.
Looking ahead, it will be exciting to see how Laddu Box evolves, possibly expanding their offerings or reaching wider markets. Their journey underscores the potential for food startups that combine authentic flavors with health benefits — a trend to watch as more entrepreneurs embrace nourishing, culturally rich foods.