London-based design studio 28 a.m., led by Winnie Tam, is redefining urban living spaces by incorporating natural materials and Eastern philosophies into sophisticated, calming interiors that offer a refuge from bustling city life.
- Integrates biophilic elements with minimalist design
- Inspired by Eastern philosophy and natural materials
- Creates serene, light-filled urban living spaces
What happened
Winnie Tam, founder of 28 a.m., has been spotlighted as a member of Homes & Gardens’ Next in Design 2026 initiative, which supports emerging British interior designers. Since launching her studio in 2022, she has developed a distinct style that merges architectural precision with warm, tactile interiors inspired by nature. Her work often revitalizes London’s period homes, introducing natural light, organic materials, and calming colors to create inviting environments.
Tam’s background spans childhood years in China and Hong Kong and architectural training in the UK, complemented by significant time spent in Japan. This diverse cultural foundation informs her signature approach—interiors that draw heavily on Eastern philosophies emphasizing restraint, humility, and emotional calm. Her designs focus on creating ‘city sanctuaries’ that serve as peaceful refuges within the busy urban landscape.
Why it feels good
The appeal of 28 a.m.’s design lies in its harmonious balance of simplicity and depth. Tam likens her work to illustrating a flawless egg—seemingly effortless and perfectly balanced, yet with a complex composition hidden beneath the surface. This subtle elegance helps occupants feel grounded and restored, fostering emotional wellbeing through carefully considered spatial flow and natural materials like clay plaster, iroko timber, and terracotta.
Her focus on biophilic design connects residents with nature inside their homes, whether via expansive windows framing gardens, textured wooden joinery, or delicate bamboo pendants casting soft light. The muted, warm tones and natural textures reject visual clutter, allowing a calming atmosphere to prevail. This invites occupants to slow down, recharge, and experience quiet moments amid their fast-paced city lives.
What to enjoy or watch next
With a growing portfolio of period property renovations across the UK and a new base in Hong Kong, 28 a.m. is quickly expanding its global reach while maintaining its core design values. Fans of tranquil yet sophisticated interiors may want to follow the studio’s upcoming projects and exhibitions for further inspiration.
For those eager to embrace biophilic and minimalist principles at home, Winnie Tam’s work offers a compelling blueprint: seek out natural materials, invite ample light, and consider how everyday rituals shape your space. As 28 a.m. continues to evolve, the design community is sure to watch closely as this promising studio builds on its mission to bring nature and calm into the heart of city living.