From cooking for her children to launching a popular sweets and snacks business, 62-year-old Sunita Agarwal of Guwahati now leads a growing team creating traditional and fusion delicacies, reaching customers across India.
- Started K&G in 2022 with four classic homemade sweets and snacks
- Grew to 30+ items with a team of eight including traditional halwais
- Expanded sales via website, Amazon and plans quick commerce entry
What happened
Sunita Agarwal, a homemaker from Guwahati with decades of experience making sweets for her family, began selling her creations in 2022 under the name Kitchen and Gupshup (K&G). Starting with just four items—besan barfi, gond barfi, masala channa daal, and mathris—she combined her passion and skill to produce high-quality treats made with pure ghee and traditional recipes.
By 2024, K&G had grown significantly, offering over 30 products and operating out of a commercial kitchen. The business expanded beyond Guwahati with the help of Sunita's son, Rajvardhan, who joined the venture, traveling across India to recruit expert halwais and broaden the product range. In 2026, K&G extended its reach through online platforms including its own website and Amazon, planning further expansion into quick commerce.
Why it feels good
Sunita's story resonates because it celebrates turning a lifelong passion into a successful venture later in life, challenging notions about age and entrepreneurship. Her focus on authenticity, quality ingredients, and handmade processes evokes trust and warmth, qualities often missing in mass-produced sweets.
The family's dedication to preserving traditional recipes while thoughtfully experimenting with fusion flavors honors India’s culinary heritage and invites more people to enjoy these time-honored delights. This combination of innovation grounded in tradition creates a feel-good narrative of heart, hard work, and family collaboration fueling growth.
What to enjoy or watch next
Customers can explore K&G’s diverse offerings that range from rich besan barfi to flavorful spiced snacks through their website and Amazon store, perfect for gifting or personal indulgence. Their commitment to traditional taste with modern packaging makes it easy to experience authentic Indian sweets and snacks without leaving home.
Looking ahead, K&G plans to enter quick commerce, promising even faster delivery and wider availability. This growth journey serves as a delightful reminder of how passion and family spirit can build a business – an inspiring venture to watch as it brings more culinary joy to communities across India and beyond.