AG1, a well-known daily greens powder, recently arrived on Ulta store shelves in the US, adding a convenient new way for wellness enthusiasts to try this viral supplement. As both a dietitian and supplement evaluator, I took a deeper dive into its ingredients, benefits, and pricing to see if AG1 truly lives up to the buzz.
- Available in Ulta with smaller trial sizes for flexibility
- Contains 75 ingredients including vitamins, probiotics, and greens
- Best for those needing convenient nutrition backup, not a food substitute
What happened
AG1, formerly Athletic Greens, has launched at more than 1,500 Ulta Beauty stores nationwide, providing wider access beyond its original website-only availability. Ulta offers starter kits, travel packs, and single servings, allowing customers to try AG1 without committing to the full monthly supply previously required.
Developed by a team of doctors and scientists since 2010, AG1 is a greens powder featuring a blend of essential vitamins, minerals, probiotics, digestive enzymes, herbal extracts, and powdered fruits and vegetables. Its goal is to deliver a convenient all-in-one nutrient profile that replaces the need for multiple supplements.
Why it feels good
AG1 appeals especially to individuals who find it challenging to consistently meet their fruit and vegetable intake goals, including frequent travelers and busy professionals. Its combination of prebiotics, probiotics, B vitamins, fiber, and antioxidants supports digestion, energy metabolism, and overall nutritional balance in a single scoop.
The product suits a variety of dietary preferences such as vegan, vegetarian, and keto lifestyles, making it a versatile option. Its convenience allows users to save time on supplement routines, and customers can blend it with water or smoothies, consuming it ideally before meals to enhance nutrient absorption.
What to enjoy or watch next
If you’re curious about AG1 but hesitant about the full price, Ulta’s new trial packs and starter kits provide an accessible way to sample it first. Consider it a supplemental boost during periods of hectic schedules or travel, rather than a substitute for whole foods which remain fundamental for health.
Keep an eye on complementary products like AG1’s vitamin D3 and K2 drops, which address nutrients absent from the greens powder itself. As with any supplement, it’s best to discuss with a healthcare provider before starting, ensuring it fits your individual nutrition needs and lifestyle.