For many families, the start of school is a bittersweet moment filled with hope and fresh beginnings. But one mother argues that what used to be a simple, sweet rite of passage is now overwhelmed by social media trends and commercial pressures, turning it into a bigger-than-life event.
- Back-to-school has shifted from simple traditions to elaborate events.
- Social media and marketing encourage parents to overspend on supplies and decor.
- Parents want to create special memories but sometimes feel pressured by trends.
What happened
Kallie Branciforte, a Connecticut mom of four and creator known as That Practical Mom, has sparked a conversation about how the back-to-school experience has evolved over recent decades. Reflecting on simpler times in the ’90s and early 2000s, she recalls basics like new backpacks, bargain crayons, and paper-bag lunches, which now seem almost nostalgic.
Today, thanks to social media’s influence, parents are exposed to highly curated posts full of detailed back-to-school setups, including balloon arches, personalized signs, and an abundance of gadgets. This trend, often referred to as “eventification,” encourages a level of spending and preparation that can overwhelm families, even though none of it is required for a meaningful start to school.
Why it feels good
Despite the pressures, the desire behind these elaborate back-to-school celebrations comes from a place of love. Parents want to make their children’s milestones feel magical, using fun and creativity to mark the moment fondly. Social media content that showcases these efforts resonates because it taps into universal feelings of care and pride.
However, Branciforte highlights the importance of remembering that the true joy is found in the simple, everyday experiences that don’t require extravagant setups. The challenge is balancing modern trends with authentic family traditions, without feeling like one must keep up with the latest back-to-school hype.
What to enjoy or watch next
As families navigate the back-to-school season, it’s helpful to focus on moments that matter most: comforting routines, encouraging words, and shared excitement for the year ahead. Parents can feel empowered to set their own pace, embracing what feels right without pressure to follow every trend.
For those interested in exploring more on this topic, following influencers who promote practical parenting and mindful celebrations can provide refreshing perspectives. Moments like a first-day hug or a homemade lunch can be just as, if not more, meaningful than the trendiest accessories or large events.