Inspired by a discovery in Bali, engineers Mohit Ahluwalia and Jagjyot Kaur left their corporate careers to launch Raamae, a brand celebrating hand block-printed fabrics crafted by skilled Indian artisans. Their journey combines passion for art, respect for heritage, and eco-conscious choices to create products loved across India and beyond.
- Couple founded Raamae in 2019 after quitting corporate jobs
- Products made with natural dyes and traditional artisan techniques
- Monthly revenue reaches Rs 18 lakh with wide national and international orders
What happened
In 2017, Mohit Ahluwalia and Jagjyot Kaur, both engineers from Chandigarh, visited Bali and discovered how Indian block-printed fabrics were deeply valued by consumers there. They realized that while such craftsmanship was respected abroad, in India these products often lacked recognition and appreciation. Motivated by this insight, the couple decided to promote the ancient art of hand block printing and support the artisans behind it.
They began by learning about the craft firsthand during a workshop in Jaipur in 2018 and showcased their first products in a Delhi exhibition the same year. Encouraged by positive feedback and orders, they left their decade-long corporate careers in 2019 to launch Raamae. Since then, they have expanded their offerings significantly, including cushion covers, quilts, bags, and infant clothes—all created using traditional techniques and natural dyes.
Why it feels good
Raamae stands out not only for reviving a timeless craft but also for promoting transparency and sustainability. The couple was inspired by the way Balinese sellers share stories of the labor, techniques, and impact behind each product, helping connect buyers with artisanal heritage. Emulating this, Raamae highlights the process and benefits of each purchase, ensuring artisans receive fair earnings and consumers feel connected to their products.
Another heartening aspect is their commitment to eco-friendly practices. Unlike many mass-produced textiles that use harmful synthetic colors, Raamae’s products feature natural dyes like turmeric, indigo, turmeric, and rusted iron. This thoughtful choice respects human health and the environment, appealing to modern customers looking for authenticity and ethical production.
What to enjoy or watch next
Today, Raamae’s products reach customers in many Indian cities including Mumbai, Bengaluru, Chennai, and even remote states like Mizoram and Assam, as well as international markets. Their catalog now includes about 60 different types of items, ranging from home decor to wearable accessories. The brand’s name itself, inspired by the Balinese word for finding joy amid chaos, reflects their vision for blending traditional beauty with contemporary lifestyles.
As Raamae continues to grow, it highlights the possibilities when passion meets purpose. Those interested in sustainable fashion or handcrafted goods can look forward to new collections that respect ancient craftsmanship while appealing to today’s minimalistic and modern tastes. Supporting Raamae means celebrating authentic artisan stories and encouraging a more mindful, inclusive marketplace.