This May, in honor of Asian American and Pacific Islander Heritage Month, we’re spotlighting over 80 outstanding AAPI-owned brands cherished by editors. From innovative beauty products to flavorful food staples and stylish home accessories, these businesses are redefining their fields while celebrating their cultural roots.
- AAPI businesses excel in beauty, fragrance, and food
- Editors’ picks include cult-favorite skincare and haircare products
- Supporting local AAPI brands enriches community culture
What happened
In recognition of Asian American and Pacific Islander Heritage Month, editors compiled a curated list highlighting over 80 notable AAPI-founded companies. These brands span a variety of categories such as beauty, home decor, fashion accessories, and food. Each business embodies unique qualities inspired by their cultural heritage while also appealing to broad audiences.
Among the favorite picks are skincare lines designed to empower women through sensitive and inclusive formulations, fragrance houses offering unisex scents inspired by Korean traditions, and playful hair accessories that became viral sensations. Food brands included offer vibrant flavors like chili oils and specialty teas that reflect regional delicacies.
Why it feels good
Shopping from AAPI-owned brands allows consumers to support stories behind the products—many of which focus on empowerment, community, and cultural representation. Many of these businesses were founded to challenge stigma and celebrate diversity, especially in areas like beauty and self-care where inclusivity matters deeply.
These brands bring innovation and authenticity to their fields. Whether it’s makeup that celebrates all skin tones, magnetic eyelashes designed by a Thai American entrepreneur, or hair extensions providing safe, trend-forward options, customers find products that resonate on both practical and personal levels.
What to enjoy or watch next
Explore these AAPI-owned brands both online and locally where possible. Take advantage of their popular offerings, from calming blue tansy oils and dark spot serums to scented dental floss and richly layered fragrances. Many brands offer user-friendly and accessible ways to try new beauty or wellness routines with confidence.
Keep an eye on emerging names and follow founders’ stories to experience new trends as they develop. Supporting these brands year-round helps sustain the vibrant creativity and community spirit that AAPI entrepreneurs bring into markets everywhere.